This week, I got invited along to Samsung’s new KX (as in King’s Cross) experience centre which is at Coal Drop’s Yard. The idea of it is all about creating a community venue within a beautifully designed space. While I was there, I heard an inspiration panel discussion with the likes of Alice Levine and Ashley Banjo, saw the world’s first vertical gig with Mabel and I got to get a little hands on with some Samsung products, including a TV called the Samsung Serif, which I had previously seen online, but really fell in love with in real life. Now, I’ve pretty much got my heart set on a freestanding design TV for my living room makeover.

(Some shots of the space below if you’re into architecture and stuff, plus the world’s first vertical gig, by Mabel)

But a little context first. My living room is quite long and narrow, and it has alcoves across two chimney breasts, which all in all is a bit of a nightmare when you’re trying to find a spot to put the TV. I wish I could say I was that level of cool that I don’t watch TV and could handle having a little one in the corner, but I’m not, and we use it a lot. Here’s the current set up - a 44” (I think) on top of a chest that’s much smaller than it - safe to say it is less than ideal. For the re-design of the living room, I’ve been trying to think of a solution to solve this, and I think a freestanding TV could be the answer.

fireplace tv living before shot.jpg

Freestanding here means that it comes almost as a individual piece of furniture - it doesn’t rely on having to sit on top of something else, and the respective designers have thought about how it sits as a discrete object in your space, which in my case means that it can be a little more versatile in moving around my room.

Here are three such examples of freestanding designers TVs, and as far as I’m concerned they are all things of beauty.


This one is the Beovision Harmony from Bang & Olufsen. See those oak panels sitting below it, when the TVs turned off, they flip up in front and completely cover the screen and then open up again, like a butterfly, when the TV is on. The TV also raises itself to optimum viewing height. Fancy stuff but also major ££££$$$!#££££. Go watch the video here as it’s a hard one to explain in words.


This one is the Bild 5 from Loewe. Let’s be honest all these TVs are on the more premium end of the price spectrum just for the concept of them alone, but we’re talking much more achievable price tag compared to the Bang & Olufsen one. I like this design though - it’s inspired by 1960s décor and comes wall-mounted, deck-mounted or on this retro wooden stand. Main problem for me is that fancy TVs sometimes only come in mansion house sizes, and the smallest for this is 55”, which in my living room might as well be an IMAX cinema screen.


And here’s my new fave! I first spotted the Samsung Serif originally in Cate St Hill’s living room, only to quickly discover they didn’t sell them anymore. Then, they brought them back for 2019, and I’ve been pretty obsessed by the idea of one. Sizes start at 43” which is just right for me, and it has a lot of cool functions, such as Ambient Mode that means it doesn’t just have to sit as a big block of black in your living room when you don’t have the TV on. Get in my basket please!

Our thoughts are at the moment that we might move the TV and chairs around to make this work best in the space, but we’re still in early days of planning at the moment.

So what do you think of these? Would you have one in your house or are you more of a hide the TV away sort of person?

luke wellsComment